It’s your number one most important piece of self-marketing!
Don’t skimp. Really. If you haven’t been hired yet, you shouldn’t stop writing.
Write it. Read it. Send it. Change it. Read it. Print it. Read it... Am I boring you yet?
Above all, have someone else read it! Many someone elses for that matter. It can never be good enough! But don’t sit on it. Send it out. Hand deliver it to potential managers. Heck, bring them coffee with it. Get noticed. But don’t stop modifying it in the process.
Om Malik / GigaOM:
